Simplify the book discovery journey for academic researcher
Simplify the book discovery journey for academic researcher
Simplify the book discovery journey for academic researcher
Simplify the book discovery journey for academic researcher
Help researchers find relevant content and enhance our acquisition strategy
Help researchers find relevant content and enhance our acquisition strategy
Help researchers find relevant content and enhance our acquisition strategy
Role & Responsibilities
Understood user behavior
Identified gaps in search-based discovery
Collaborated cross-functionally
Aligned design with business
Aligned designs with search behavior
Explored and iterated on design solutions
Measured engagement, usability, rankings
Understood user behavior
Identified gaps in search-based discovery
Collaborated cross-functionally
Aligned design with business
Aligned designs with search behavior
Explored and iterated on design solutions
Measured engagement, usability, rankings
Outcome
5000 new pages received rankings
90% indexation rate in 5 days
Rate of 67.3% ease of discovering books
Expand acquisition beyond users search for book titles
5000 new pages received rankings
90% indexation rate in 5 days
Rate of 67.3% ease of discovering books
Expand acquisition beyond users search for book titles
Background
Background
Background
Enhance content discovery for early stage researchers
Enhance content discovery for early stage researchers
Enhance content discovery for early stage researchers
Enhance content discovery for early stage researchers
This was a project at Perlego, an online academic book library, where we were designing for early-stage researchers who needed to discover relevant academic content but struggled with finding resources beyond exact book titles.
I was the Growth Product Designer on a cross-functional team with a Product Manager, Engineers, and an SEO specialist. The business goal was to enhance content discoverability and drive organic user acquisition. My role spanned from user research to design and measuring outcomes. I led the end-to-end design process, from discovery through to validation, to quickly validate whether the solution was working or not.
This was a project at Perlego, an online academic book library, where we were designing for early-stage researchers who needed to discover relevant academic content but struggled with finding resources beyond exact book titles.
I was the Growth Product Designer on a cross-functional team with a Product Manager, Engineers, and an SEO specialist. The business goal was to enhance content discoverability and drive organic user acquisition. My role spanned from user research to design and measuring outcomes. I led the end-to-end design process, from discovery through to validation, to quickly validate whether the solution was working or not.
This was a project at Perlego, an online academic book library, where we were designing for early-stage researchers who needed to discover relevant academic content but struggled with finding resources beyond exact book titles.
I was the Growth Product Designer on a cross-functional team with a Product Manager, Engineers, and an SEO specialist. The business goal was to enhance content discoverability and drive organic user acquisition. My role spanned from user research to design and measuring outcomes. I led the end-to-end design process, from discovery through to validation, to quickly validate whether the solution was working or not.
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3 Key excerpts on "Marxism"
3 Key excerpts on "Marxism"
Learn about this page
Learn about this page
eBook - ePub
eBook - ePub
Decolonial Marxism
Decolonial Marxism
Essays from the Pan-African Revolution
Essays from the Pan-African Revolution
Walter Rodney (Author)
Walter Rodney (Author)
2022 (Publication Date)
2022 (Publication Date)
Verso (Publisher)
Verso (Publisher)
IV. Building Socialism (Excerpt from chapter)
IV. Building Socialism (Excerpt from chapter)
...Decolonial Marxism records such a life by collecting previously unbound essays written during the world-turning days of Black revolution. In drawing together pages where he elaborates on the nexus of race and class, offers his reflections on radical pedagogy, outlines programs for newly independent nation-states, considers the challenges of anti-colonial historiography, and produces balance sheets for a dozen wars for national liberation, this volume captures something of the range and power of Rodney's output...
...Decolonial Marxism records such a life by collecting previously unbound essays written during the world-turning days of Black revolution. In drawing together pages where he elaborates on the nexus of race and class, offers his reflections on radical pedagogy, outlines programs for newly independent nation-states, considers the challenges of anti-colonial historiography, and produces balance sheets for a dozen wars for national liberation, this volume captures something of the range and power of Rodney's output...
Marxism
Marxism
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Learn more about book
eBook - ePub
eBook - ePub
Marxism and Modernism
Marxism and Modernism
An Historical Study of Lukacs, Brecht, Benjamin, and Adorno
An Historical Study of Lukacs, Brecht, Benjamin, and Adorno
Eugene Lunn (Author)
Eugene Lunn (Author)
2020 (Publication Date)
2020 (Publication Date)
University of California Press (Publisher)
University of California Press (Publisher)
IV. Building Socialism (Excerpt from chapter)
IV. Building Socialism (Excerpt from chapter)
...Marxism—the term that has come to define the philosophical school of thought encompassing Marx’s ideas about society, politics and economics—was the foundation for the socialist movements of the twentieth century, including Leninism, Stalinism, Trotskyism, and Maoism...
...Marxism—the term that has come to define the philosophical school of thought encompassing Marx’s ideas about society, politics and economics—was the foundation for the socialist movements of the twentieth century, including Leninism, Stalinism, Trotskyism, and Maoism...
Marxism
Marxism
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Learn more about book
Unavailable in your region
Unavailable in your region
Neo-Marxism and Post-Keynesian Economics
Neo-Marxism and Post-Keynesian Economics
From Kalecki to Sraffa and Joan Robinson
From Kalecki to Sraffa and Joan Robinson
IV. Building Socialism (Excerpt from chapter)
IV. Building Socialism (Excerpt from chapter)
...First of all, we must understand the background for this kind of debate. When one is asked to speak on the relevance of Marxism to Africa at this particular time, one is being asked to involve oneself in an historical debate – an ongoing debate in this country, particularly among the black population. It is a debate which has heightened over the last year, and from my own observations, it is being waged in a large number of places across this country...
...First of all, we must understand the background for this kind of debate. When one is asked to speak on the relevance of Marxism to Africa at this particular time, one is being asked to involve oneself in an historical debate – an ongoing debate in this country, particularly among the black population. It is a debate which has heightened over the last year, and from my own observations, it is being waged in a large number of places across this country...
Marxism
Marxism
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Learn more about book
Politics & International Relations
Politics & International Relations
Marxism
Marxism
Marxism is a political philosophy and method of socioeconomic analysis that uses a materialist interpretation of historical development, better known as historical materialism, to understand class relations and social conflict and a dialectical perspective to view social transformation.
Marxism is a political philosophy and method of socioeconomic analysis that uses a materialist interpretation of historical development, better known as historical materialism, to understand class relations and social conflict and a dialectical perspective to view social transformation.
Written by Perlego with AI-assistance
Written by Perlego with AI-assistance
1 of 10
1 of 10
American Government
American Government
Democracy
Democracy
Anarchism
Anarchism
Politics
Politics
Problem
Problem
Some users struggled to discover content by topic & title
Some users struggled to discover content by topic & title
Some users struggled to discover content by topic & title
Some users struggled to discover content by topic & title
I started by analyzing search engine data and user behavior, discovering that most acquisitions came from searches like ‘book title + PDF.’ However, we found that searches for broader research terms had 2,500% higher search volume than book-specific searches.
This insight reframed the problem: rather than just helping users find known book titles, we needed to enable discovery for early-stage researchers searching by key terms/ keywords. This aligned with the business goal of expanding our acquisition funnel beyond users who already knew what they wanted.
I started by analyzing search engine data and user behavior, discovering that most acquisitions came from searches like ‘book title + PDF.’ However, we found that searches for broader research terms had 2,500% higher search volume than book-specific searches.
This insight reframed the problem: rather than just helping users find known book titles, we needed to enable discovery for early-stage researchers searching by key terms/ keywords. This aligned with the business goal of expanding our acquisition funnel beyond users who already knew what they wanted.
I started by analyzing search engine data and user behavior, discovering that most acquisitions came from searches like ‘book title + PDF.’ However, we found that searches for broader research terms had 2,500% higher search volume than book-specific searches.
This insight reframed the problem: rather than just helping users find known book titles, we needed to enable discovery for early-stage researchers searching by key terms/ keywords. This aligned with the business goal of expanding our acquisition funnel beyond users who already knew what they wanted.
Approach
Approach
Launch MVP pages to learn how we can improve content discovery
Launch MVP pages to learn how we can improve content discovery
Launch MVP pages to learn how we can improve content discovery
Launch MVP pages to learn how we can improve content discovery
We explored several options but focused on designing SEO-optimized key-term pages that surfaced relevant books researchers were searching for. Since the fastest way to learn what worked was to launch a few live pages, we treated the first release as an MVP that met the core user JTBD.
Because Perlego’s limited visibility among early-stage researchers, we moved quickly to validate what helped them progress in their learning. From design to launch, the project took under two months. We tracked key results and KPIs to evaluate success and shared insights with Consumer, B2B, and Growth teams.
We explored several options but focused on designing SEO-optimized key-term pages that surfaced relevant books researchers were searching for. Since the fastest way to learn what worked was to launch a few live pages, we treated the first release as an MVP that met the core user JTBD.
Because Perlego’s limited visibility among early-stage researchers, we moved quickly to validate what helped them progress in their learning. From design to launch, the project took under two months. We tracked key results and KPIs to evaluate success and shared insights with Consumer, B2B, and Growth teams.
We explored several options but focused on designing SEO-optimized key-term pages that surfaced relevant books researchers were searching for. Since the fastest way to learn what worked was to launch a few live pages, we treated the first release as an MVP that met the core user JTBD.
Because Perlego’s limited visibility among early-stage researchers, we moved quickly to validate what helped them progress in their learning. From design to launch, the project took under two months. We tracked key results and KPIs to evaluate success and shared insights with Consumer, B2B, and Growth teams.
Solution
Solution
01
01
New key-term pages to surface matched books for each Tkey term
New key-term pages to surface matched books for each Tkey term
New key-term pages to surface matched books for each Tkey term
New key-term pages to surface matched books for each Tkey term
To help learners find the right content faster, we created dedicated key-term pages by extracting all available key terms and surfacing excerpts from the most relevant books in the Perlego library. Each key term has its own page, designed to meet user search intent and boost discoverability. This helps learners get immediate value from the content even before opening a book.
These pages are designed to:
Target broader search terms to improve SEO and reach
Surface books aligned with user intent, not just keyword matching
Display curated excerpts from relevant books for each key term
To help learners find the right content faster, we created dedicated key-term pages by extracting all available key terms and surfacing excerpts from the most relevant books in the Perlego library. Each key term has its own page, designed to meet user search intent and boost discoverability. This helps learners get immediate value from the content even before opening a book.
These pages are designed to:
Target broader search terms to improve SEO and reach
Surface books aligned with user intent, not just keyword matching
Display curated excerpts from relevant books for each key term
To help learners find the right content faster, we created dedicated key-term pages by extracting all available key terms and surfacing excerpts from the most relevant books in the Perlego library. Each key term has its own page, designed to meet user search intent and boost discoverability. This helps learners get immediate value from the content even before opening a book.
These pages are designed to:
Target broader search terms to improve SEO and reach
Surface books aligned with user intent, not just keyword matching
Display curated excerpts from relevant books for each key term
02
02
Make book content more trustworthy and easier to explore
Make book content more trustworthy and easier to explore
Make book content more trustworthy and easier to explore
Make book content more trustworthy and easier to explore
Many users didn’t realise the book title was clickable, so I added a clear secondary CTA to encourage exploration.
Users also relied on publisher names to decide if a book was worth reading after finding it relevant, so I included that metadata.
To improve readability because users said the excerpts were hard to scan, we planned future enhancements to excerpts like bullet points and visuals for easier scanning.
Many users didn’t realise the book title was clickable, so I added a clear secondary CTA to encourage exploration.
Users also relied on publisher names to decide if a book was worth reading after finding it relevant, so I included that metadata.
To improve readability because users said the excerpts were hard to scan, we planned future enhancements to excerpts like bullet points and visuals for easier scanning.
Many users didn’t realise the book title was clickable, so I added a clear secondary CTA to encourage exploration.
Users also relied on publisher names to decide if a book was worth reading after finding it relevant, so I included that metadata.
To improve readability because users said the excerpts were hard to scan, we planned future enhancements to excerpts like bullet points and visuals for easier scanning.
03
03
Status tags for various sales rights
Status tags for various sales rights
Status tags for various sales rights
Status tags for various sales rights
When launching key-term pages globally, we had to account for regional sales rights restrictions. At first, I considered removing unavailable books, but I chose to keep them
Maintain SEO performance
Reflect potential changes in sales rights over time
Offer value to unpaid learners by showing them relevant books even if they can’t read right away.
When launching key-term pages globally, we had to account for regional sales rights restrictions. At first, I considered removing unavailable books, but I chose to keep them
Maintain SEO performance
Reflect potential changes in sales rights over time
Offer value to unpaid learners by showing them relevant books even if they can’t read right away.
When launching key-term pages globally, we had to account for regional sales rights restrictions. At first, I considered removing unavailable books, but I chose to keep them
Maintain SEO performance
Reflect potential changes in sales rights over time
Offer value to unpaid learners by showing them relevant books even if they can’t read right away.
I used disabled states for key components and status tags.
I used disabled states for key components and status tags.
I used disabled states for key components and status tags.
Outcome & Impact
Outcome & Impact
Expand organic reach through scalable key-term pages
Expand organic reach through scalable key-term pages
Expand organic reach through scalable key-term pages
Expand organic reach through scalable key-term pages
The final solution improved content discoverability for broader research terms. After launch, these pages started ranking on search engines and gained impressions and drove organic traffic. This confirmed that we successfully expanded our reach beyond users searching for specific book titles to broader topics.
5,000 new pages received rankings
90% indexation rate within 5 days
67.3% increase in ease of discovering books
Expanded acquisition beyond users searching for book titles
You can explore the live product and see the improvements firsthand: View Final Product
The final solution improved content discoverability for broader research terms. After launch, these pages started ranking on search engines and gained impressions and drove organic traffic. This confirmed that we successfully expanded our reach beyond users searching for specific book titles to broader topics.
5,000 new pages received rankings
90% indexation rate within 5 days
67.3% increase in ease of discovering books
Expanded acquisition beyond users searching for book titles
You can explore the live product and see the improvements firsthand: View Final Product
The final solution improved content discoverability for broader research terms. After launch, these pages started ranking on search engines and gained impressions and drove organic traffic. This confirmed that we successfully expanded our reach beyond users searching for specific book titles to broader topics.
5,000 new pages received rankings
90% indexation rate within 5 days
67.3% increase in ease of discovering books
Expanded acquisition beyond users searching for book titles
You can explore the live product and see the improvements firsthand: View Final Product
The graph shows Index traffic and impressions in Bing after the Index pages launch:
