I'm Mahshid
I have a hard time leaving interesting problems alone.
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HOW I THINK & HOW I WORK
I start with the behaviour around the problem, and work from opportunity to something testable.
Worth solving?
OWNERSHIP
My strongest work takes place here.
This is where I can contribute the most.
THE DESIGN CHOICES I MAKE
The design choices I make
I choose
Fit the product into the user's existing workflow
Absorb system complexity in the product
Reduce unnecessary work and decisions
Keep cognitive load low
Use interaction only when it improves clarity or speed
Give the interface breathing room
Automate work the system can handle
Keep humans in the loop where judgment matters
Establish desirability before investing in polish
I avoid
Making users adapt their workflow to the product
Exposing backend logic and system constraints in the frontend
Adding steps without user value
Creating unnecessary cognitive load
Using interaction or animation for novelty
Visual noise
Unnecessary decoration and effects
Automating away meaningful human judgment
Polishing something people don't actually want
WHERE I'M HEADING
I'm moving toward broader ownership across the path from opportunity to execution.
Defining what's worth solving, shaping the product direction, and staying close to the build and outcome long enough to see what actually works.